Chosei Wagashi Factory

Chosei is a long-established Japanese confectionery shop in Kyoto that has inherited a history and tradition that began in 1690. Despite having a history of over 300 years, we continue to create new sweets every day, unconventional. We also make sweets that people say are delicious.

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IKUE OHAMA

00.Feauturing

In the midst of global affairs, traditional Japanese confectioneries, known as "wagashi," play a vital role in representing Japan's harmony with the changing seasons. Wagashi serves as a symbol of tranquility and a means to provide relaxation and comfort amid the uncertainties of the world. Enjoying wagashi offers an opportunity to step away from the daily hustle and immerse oneself in the beauty of Japan's four distinct seasons.

What is Wagashi

01:Circumstances

In Japan, wagashi is deeply intertwined with the culture and landscapes of the country, serving as a medium to portray the different seasons and festivals. The people of Japan hold a deep appreciation for wagashi, celebrating its elegance and flavors that evolve with each season. Providing wagashi aligned with the seasons is a tradition passed down through generations, helping individuals connect with and appreciate the beauty of each season.

How People lives with Wagashi in Japan

02.Situation in Japan

The strength of Japanese wagashi lies in its harmony with the four seasons. These confections mimic the natural beauty of Japan, from cherry blossoms in spring and the summer sea to autumn's colorful foliage and winter's serene snowscapes. Japan's calendar also aligns with the changing seasons, ensuring a harmonious rhythm in daily life. This beautiful harmony distinguishes wagashi from confections in other countries and highlights its unique appeal.

Unique Sweets Culture

03.Strong point of Japanese product

Our products, particularly the "Mikasa Yaki" (a type of dorayaki), embrace the importance of seasonality. We offer flavors and designs that change with the seasons, emphasizing Japan's traditional approach to enjoying the beauty of nature throughout the year. With a commitment to quality, our artisans use premium ingredients and traditional craftsmanship, ensuring the maintenance of our unique tradition and quality. Our "Mikasa Yaki" serves as a delightful gateway to experience the connection between wagashi and the changing seasons, allowing individuals to savor Japan's beautiful culture.

Wagashi works in the other country

04.Product Feature

・Be a partner with us to promote and sell our products.

・Let's improve our products together and create a new culture in your country

・Conveying Japanese culture while selling as an agent

Agency Partnerships:

05.Referrals

Chosei 鶴屋長生
CEO Daido Manami

Personal Profile:
Manami Daido Tsuruya Chosei

I am always looking for how can we create new value. I'm in the second generation but the factors that constrain change were relatively light within the industry. Furthermore, my father has the pioneering spirit of accepting new things, and I'm also someone who is conscious of new values that suit the times. Thinking outside the box. Above all, they know the role of sweets. The origin of everything is our philosophy of `"creating food that is easy for people to eat today" and "helping to convey feelings to loved ones through sweets."